Marketing
Why you should consider Micro-Influencers for your next campaign
Influencers are winning the hearts of consumers by storm all over the globe, so it may be no surprise that we are noticing that...
Marketing
Why actors are moving to YouTube
The most popular YouTube personalities became celebs before they started uploading (daily) vlogs with their gameplay, travel vlogs or even their makeup tutorials on...
Make Money, Marketing
How Twitch is redefining non-invasive advertising
We've analysed hundreds of thousands of hours of Twitch streams at this point and I personally have watched thousands of hours from the perspective...
Marketing
Why influencers need a content calendar
Being an influencer isn’t as glamorous as your favorite content creator makes believe: it’s hard work and there is simply no getting around that....
Make Money
Checklist: How to draft a sponsorship proposal (+ free template!)
You’ve spent the past few months behind your computer, building an online community while streaming and created an online personality that might be interesting...
Build a community
Guidelines for making a great virtual impression on Twitch
Every day, more than half a million content creators go live on Twitch. What’s even more impressive: at any given moment, there are over...
Build a community
How viewbotting is damaging your channel
Over the past few years, the success of streaming platforms like Twitch and Mixer has skyrocketed and helped revolutionize the way content is created...
Make Money
How do marketers evaluate sponsorship proposals?
Most companies who are already active in the gaming scene get buried with hundreds of sponsoring proposals each month, for both online as offline...
Build a community, Grow your channel
This is Live: Influencer Marketing on Twitch
Influencer marketing is front and center in the digital space. Whether it's Instagram models for Fyre Festival or Twitch streamers and Apex Legends, there's incredible...
Marketing
What marketers should know about Twitch
When digital marketers are talking about the campaigns they are running or about the influencers they are working with, they are usually talking about...