An overview of articles filled with tips and tricks, aimed at gamers and live streamers who’re looking for marketing tips to grow their social media accounts.
Influencers are winning the hearts of consumers by storm all over the globe, so it may be no surprise that we are noticing that many brands are putting influencer marketing into practice. The main problem is that brands often have to spend a considerable part of their budget for each sponsored post by an influencer, … Read more
The most popular YouTube personalities became celebs before they started uploading (daily) vlogs with their gameplay, travel vlogs or even their makeup tutorials on their personal YouTube channels. They used their channels to document their life experiences, to gain fans, and to keep their subscribers engaged. The final goal was to use their channels as … Read more
We’ve analyzed hundreds of thousands of hours of Twitch streams at this point and I personally have watched thousands of hours from the perspective of a marketer. As part of what we do, I spend a lot of time looking at Twitch chat, listening to streamers speak to their audience, and understanding the why audience … Read more
Being an influencer isn’t as glamorous as your favorite content creator makes believe: it’s hard work and there is simply no getting around that. Being a good content creator means constantly analyzing your reach, learning new tools, researching your hashtags and more. Then you throw in creating kickass content, working out what to post, brainstorming … Read more
Influencer marketing is front and center in the digital space. Whether it’s Instagram models for Fyre Festival or Twitch streamers and Apex Legends, there’s incredible value to be had when a brand and an online personality come together. That being said, advertising to a live audience on Twitch comes with it’s own unique obstacles that do … Read more
When digital marketers are talking about the campaigns they are running or about the influencers they are working with, they are usually talking about projects carried out on Instagram, Facebook, and/or YouTube. Most community managers and marketers are sticking with the platforms they have worked with in the past and the platforms they feel most … Read more