This is Live: Influencer Marketing on Twitch

Influencer marketing is front and center in the digital space. Whether it’s Instagram models for Fyre Festival or Twitch streamers and Apex Legends, there’s incredible value to be had when a brand and an online personality come together. That being said, advertising to a live audience on Twitch comes with it’s own unique obstacles that do … Read more

What marketers should know about Twitch

When digital marketers are talking about the campaigns they are running or about the influencers they are working with, they are usually talking about projects carried out on Instagram, Facebook, and/or YouTube. Most community managers and marketers are sticking with the platforms they have worked with in the past and the platforms they feel most … Read more

Repurpose your content to promote your channel

You just went live, but what do you do with all the content you created and video that you just invested so much energy on? Don’t let them fade away. Give your content a life beyond your stream by repurposing it and presenting it in a different way. Think of it as the same ideas … Read more

Twitchcon Europe sings its heart out

During the first ever Twitchcon Europe in Berlin, Emmett Shear – CEO of Twitch – revealed that they are implementing updates to their streaming and discovery tools, while also unveiling that they are working on faster payments to their users, and officially launching Twitch Sings. Search and Directory Improvements One of the most common annoyances … Read more

Music on twitch, what’s allowed?

Music fuels the mind, helps creativity and makes it easier to band with strangers. It’s something everyone has an opinion about so it’s no wonder why a lot of streamers use it to create engagement and to brighten up their stream. But as a streamer, it might be important to be aware of the rules … Read more

Use twitch to create a niche community

Over the past year, gamers have broadcasted more than 92 million hours of Fortnite game footage on Twitch, resulting in more than 1.5 billion hours of Fortnite footage streamed by fans. These statistics shows that the Fortnite game is not only very popular with viewers, but also with content creators and streamers. This sounds great, … Read more