Influencer marketing is front and center in the digital space. Whether it’s Instagram models for Fyre Festival or Twitch streamers and Apex Legends, there’s incredible value to be had when a brand and an online personality come together. That being said, advertising to a live audience on Twitch comes with it’s own unique obstacles that do … Read more
When digital marketers are talking about the campaigns they are running or about the influencers they are working with, they are usually talking about projects carried out on Instagram, Facebook, and/or YouTube. Most community managers and marketers are sticking with the platforms they have worked with in the past and the platforms they feel most … Read more
You just went live, but what do you do with all the content you created and video that you just invested so much energy on? Don’t let them fade away. Give your content a life beyond your stream by repurposing it and presenting it in a different way. Think of it as the same ideas … Read more
During the first ever Twitchcon Europe in Berlin, Emmett Shear – CEO of Twitch – revealed that they are implementing updates to their streaming and discovery tools, while also unveiling that they are working on faster payments to their users, and officially launching Twitch Sings. Search and Directory Improvements One of the most common annoyances … Read more
Thirteen is a number that in many cultures and throughout history brings a lot of doom, and for a few; bad luck. For us – content creators – it also seems to be an unlucky number filled with doom and troubles. On the 26th of March, 2019, the European Parliament voted to approve an European … Read more
There are quite a few guides out there talking about how you should attract viewers to your stream or how you can improve the quality of your stream. However, something that’s rarely mentioned but also important is raising the question, how should you end the stream? How do you make sure that people who are … Read more
Music fuels the mind, helps creativity and makes it easier to band with strangers. It’s something everyone has an opinion about so it’s no wonder why a lot of streamers use it to create engagement and to brighten up their stream. But as a streamer, it might be important to be aware of the rules … Read more
Over the past year, gamers have broadcasted more than 92 million hours of Fortnite game footage on Twitch, resulting in more than 1.5 billion hours of Fortnite footage streamed by fans. These statistics shows that the Fortnite game is not only very popular with viewers, but also with content creators and streamers. This sounds great, … Read more
Web companies like Twitch strive to tailor their content to their visitors’ personal tastes, with adangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview.