Why actors are moving to YouTube


The most popular YouTube personalities became celebs before they started uploading (daily) vlogs with their gameplay, travel vlogs or even their makeup tutorials on their personal YouTube channels. They used their channels to document their life experiences, to gain fans, and to keep their subscribers engaged. The final goal was to use their channels as … Read more

How Twitch is redefining non-invasive advertising


We’ve analysed hundreds of thousands of hours of Twitch streams at this point and I personally have watched thousands of hours from the perspective of a marketer. As part of what we do, I spend a lot of time looking at Twitch chat, listening to streamers speak to their audience, and understanding the why audience … Read more

Why influencers need a content calendar

content calendar

Being an influencer isn’t as glamorous as your favorite content creator makes believe: it’s hard work and there is simply no getting around that. Being a good content creator means constantly analyzing your reach, learning new tools, researching your hashtags and more. Then you throw in creating kickass content, working out what to post, brainstorming … Read more

Checklist: How to draft a sponsorship proposal (+ free template!)

Sponsorship proposals

You’ve spent the past few months behind your computer, building an online community while streaming and created an online personality that might be interesting for brands to work with. Time has come to reach out to them, but… how do you actually draft a sponsorship proposal? We already covered how marketers evaluate them, but now … Read more

Guidelines for making a great virtual impression on Twitch

Guidelines for making a great virtual impression on Twitch

Every day, more than half a million content creators go live on Twitch. What’s even more impressive: at any given moment, there are over a million fans who’re engaging with these content creators. Add other platforms like Mixer, Youtube, and dLive to these statistics and you’ll realize how big this scene is. However, all these … Read more

How viewbotting is damaging your channel

How viewbotting is damaging your channel

Over the past few years, the success of streaming platforms like Twitch and Mixer has skyrocketed and helped revolutionize the way content is created and consumed. This streaming trend is being noticed by marketers and advertisers as well, who are paying close attention to these content creators and influencers who are communicating and engaging in … Read more

How do marketers evaluate sponsorship proposals?

Most companies who are already active in the gaming scene get buried with hundreds of sponsoring proposals each month, for both online as offline partnerships. This makes it very difficult for your proposal to stand out, and even more so to actually seal the deal. The big question won’t be if your sponsoring proposal is … Read more

This is Live: Influencer Marketing on Twitch

Influencer marketing is front and center in the digital space. Whether it’s Instagram models for Fyre Festival or Twitch streamers and Apex Legends, there’s incredible value to be had when a brand and an online personality come together. That being said, advertising to a live audience on Twitch comes with it’s own unique obstacles that do … Read more

What marketers should know about Twitch

When digital marketers are talking about the campaigns they are running or about the influencers they are working with, they are usually talking about projects carried out on Instagram, Facebook, and/or YouTube. Most community managers and marketers are sticking with the platforms they have worked with in the past and the platforms they feel most … Read more